Application of Potential Method to survey analysis
نویسندگان
چکیده
This paper examines an alternative method for analyzing a collection of Likert items in the multi-criteria decision framework. Likert items are compared in pairs and organized in a set of weighted digraphs aggregated according to the Potential Method rules. In combination with Factor Analysis this approach gives respondents preferences on the scale which approximates a measurable value function. As an application of the proposed methodology, we examine a potential set of incentives and explore a degree to which they would be accepted by the industry. We use the Potential Method to elicit firms preferences for given incentives and seek to explain the difference in these preferences by the firm/market factors. Data is collected through a survey of 190 Croatian enterprises performed in 2002. AMS subject classifications: 62C25, 90B50, 91B06
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